Hali Simone Letlow

I’m Hali Simone Letlow, a creator and community strategist helping brands scale influence through exceptional content and authentic community, and helping creators grow sustainable income streams from their influence.

I’ve spent my career at the intersection of creativity and commerce — from naming nail polishes at L’Oréal to building learning platforms and creator programs at ShopMy. Across every chapter, one thing has stayed constant: I build stories and systems that turn ideas into impact.

Whether I’m helping a brand design its next influencer campaign or guiding a creator to optimize their ShopMy shop and newsletter, I bring together storytelling, strategy, and community to make influence work — beautifully and effectively.